ELICA

DETAILS

Name: Stand Elica
Location: Milan, Italy
Year: 2022
Tipology: Exhibition
Surface: 720 mq
A project by:
Scandurra Studio with Xilografia,
Verde e Fiore,
Lighting Design: Invisibe Lab,
Styling: Martina Sanzarello,
Client: Elica

The Eurocucina 2022 exhibition provided Scandurra Studio with the opportunity to design a space that stimulates and reactivates all the senses. To best express Elica’s commitment to research and technological innovation, the environment created to showcase the latest-generation range hoods was conceived as an alchemical laboratory, where transformation is at home.

Beneath a sky of flowers, visitors were welcomed into Elica’s stand at Eurocucina 2022. Here, air acquires perceptive qualities, becoming essence and fragrance. A play of transparencies guides the discovery of Elica’s design in an exhibition space that gradually dissolves.

The four elements—air, water, earth, and fire—are the protagonists of a journey leading to a convivial setting, where interaction with nature engages visitors in continuous cycles of transformation. Sharing food represents the culminating moment of an experience that is both immersive and sensory.

“The kitchen is a magical place of transformation, where elements blend and give life to something surprising. Scientific research and the wonder of daring combinations represent Elica and its philosophy; thus, the exhibition space becomes a grand alchemical laboratory.”

Alessandro Scandurra