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Name: : Re-Future iGuzzini

Location: Milan, Italy

Year: 2022

Typology: : Set up

Area: SL: 80 sqm
Team: iGuzzini Spa
Customer: iGuzzini Spa

Various iconic objects from a television set have been placed in the courtyard of Via Brera 5. Cameras, screens, and lights are the elements to recognise to feel part of an imaginary world that has its roots in the years of the economic Boom, when the carousel advertised the best products of the emerging Italian Design and Raffaella Carrà’s jingles were all the rage on television.
The setup was designed to enhance Italian Echoes, the project to reissue the iconic lamps from the iGuzzini historical archive.

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