ELICA

“The kitchen is a magical place of transformation, where elements blend and give life to something surprising. Scientific research and the wonder of daring combinations represent Elica and its philosophy; thus, the exhibition space becomes a grand alchemical laboratory.”

Alessandro Scandurra

DETAILS

Name: Stand Elica
Location: Milan, Italy
Year: 2022
Tipology: Exhibition
Surface: 720 mq
A project by:
Scandurra Studio with Xilografia,
Verde e Fiore,
Lighting Design: Invisibe Lab,
Styling: Martina Sanzarello,
Client: Elica

The Eurocucina 2022 exhibition provided Scandurra Studio with the opportunity to design a space that stimulates and reactivates all the senses. To best express Elica’s commitment to research and technological innovation, the environment created to showcase the latest-generation range hoods was conceived as an alchemical laboratory, where transformation is at home.

Beneath a sky of flowers, visitors were welcomed into Elica’s stand at Eurocucina 2022. Here, air acquires perceptive qualities, becoming essence and fragrance. A play of transparencies guides the discovery of Elica’s design in an exhibition space that gradually dissolves.

The four elements—air, water, earth, and fire—are the protagonists of a journey leading to a convivial setting, where interaction with nature engages visitors in continuous cycles of transformation. Sharing food represents the culminating moment of an experience that is both immersive and sensory.