STAND ELICA - SCANDURRA

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HEader

STAND ELICA

PROJECT

Name: : Re-Future iGuzzini

Location: Milan, Italy

Year: 2022

Typology: : Set up

Area: SL: 80 sqm
Team:

Xilografia

Verde & Fiore

Lighting Design: Invisible Lab

Styling: Martina Sanzarello

Customer:

Elica

Cliente: iGuzzini Spa

The Eurocucina 2022 exhibition was the occasion for the Scandurra studio to conceive a space capable of stimulating and reactivating all the senses.

To best express, the research and technological innovation carried out by Elica, the space destined to accommodate the latest generation of hoods is configured as an alchemical laboratory where transformation is at home.

Sotto un cielo di fiori, il visitatore è accolto nello stand di Elica in occasione di Eurocucina 2022. Qui l’aria acquista qualità, diventa essenza, profumo. Un gioco di trasparenze accompagna alla scoperta del design Elica in uno spazio espositivo che si dissolve.

The four elements: air, water, earth, and fire, are the protagonists of a path that leads to a convivial environment, where the exchange and relationship with nature involve the visitor in continuous cycles of transformation. Sharing food represents the culmination of an experience that is as immersive as it is sensory.

“The kitchen is a magical place of transformation where elements mix and give life to something surprising. Scientific research and the wonder of daring combinations represent Elica and its thinking, so the stand space becomes a large alchemical laboratory.”