Seven – new concept design

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Project type

retail

year

2010

location

China

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The new concept design propose an high level international brand which combines the Italian design with the elegance of the Chinese tradition. The ancient Chinese culture has fed the european culture with a sophisticated craft and aesthetic knowledge, in our proposal we make readable the result of this influence through the choice of some elements. Colours, materials and the atmosphere talk about the elegance of the Chinese tradition white, red, yellow, golden, texturized colours.

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