IFI – Stand Host 2019

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Project type

Design, Exhibit

year

2019

location

Milan

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A new interpretation of the first edition. A space more open with video screens along the perimeter, some semi-transparent surfaces, wood windows frames and a ceiling of lights, are the main elements of the space in which the Ifi objects are exposed. The windows framed the furniture inside the space and the movement of people inside and outside. The exhibition space is designed as a unique, simple and modular environment.From a central path, as if we were going through a museum or a laboratory, it is possible to perceive the whole space and all the objects exposed.
The space is transformed into a two-dimensional place where the story flows through the moving images of the videos.
Space is designed to be innovative and not to represent innovation. An ideal space in which objects lose their physicality and get confused with their story. A great choreography of machines, images and people tell about the relationship between technology and man.

Posted in Design, Exhibit

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