Festina Baselworld

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Project type

Retail

year

2013

location

Basel (Switzerland)

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Festina Stand reflects the emotional experience of unfolding space and buzzing time. The crystal ellipse hedges in a vibrating, glowing, changing core, like a time machine activated by enduring energy.
The space becomes fluid, dynamic, hastened. The graphics running on the led walls enhance the hyperkinetic rolling movement of the stand’s elliptic and round shapes.
The full transparency of the facade makes the observer to become the observed. Transparency, shapes, reflections and materials, all these elements speak about an ongoing transformation.
Interactive devices combined with reflective construction materials display a picture of time flowing, buzzing, vibrating, exploding in moments and events.
In collaboration with: Beretta Associati

Posted in Retail

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